The public diplomacy challenges that the United States is currently facing cannot be resolved in one new initiative or more effective use of social media but require a complete paradigm shift in the way the US government views the purpose of foreign relations and its own presence abroad. There is evidence that indicates a general lack of appreciation for the inherent value of engagement and dialogue between nations. For example, State Department Spokesman Richard Boucher has said, "Engagment and dialogue is not an end in itself. Engagement and dialogue is a means to achieve U.S. interest..." When government officials are making statements like this one, any later effort to reach out to a foreign body will inevitably be perceived as somewhat insincere. It is this commitment to furthering our own agenda that may have been responsible for some of our successes in other areas, but ultimately leaves us struggling when it comes to developing relationships. If the United States were able to take a different position on public diplomacy, perhaps some of these problems could be prevented and our approach would not have to be so reactionary. A greater interest in understanding the viewpoints of those we hope to work with might help us to be more effective in developing partnerships. In order to achieve this, it’s imperative that we understand that our policies or thoughts may change and bend with this interaction. It is not enough to assume that our way is correct, and we must simply change the way others see it.
However, there are a few steps that we could take to make our current work more successful. Ideally, a larger percentage of the budget would be devoted to public diplomacy. The amount of funding that is directed towards hard power forces such as the military greatly outweighs that intended for public diplomacy, and that speaks volumes about what the United States values and understands to be strength. As noted above, any public diplomacy solutions should be thought of in a long-term way. A more sustained interest and effort in building and maintaining relationships would make any initiatives more effective.
 U.S. Department of State Archive. 7 October 2004. http://2001-2009.state.gov/r/pa/prs/dpb/2004/36917.htm